Sustainable. Market-based. Appropriate.
In 2010, three friends arrived in Haiti armed with an idea about how sustainable charcoal might help a country still reeling from a devastating earthquake. Ideas were tested, and abandoned. Iteration ensued. One person contracted cholera, another typhoid. Two of them got married. The organization pivoted from agriculture to energy. They built a local team, then they built a factory, then they built a brand. Today, CRI is the largest charcoal company in Haiti.
Carbon Roots International's mission is to encourage and enable the adoption of sustainable green charcoal in Haiti and the broader developing world. CRI is supported directly by partners such as USAID, as well as an independent US-based nonprofit, which receives funding from a combination of donations and grant partners, such as the Barr Foundation, Halloran Philanthropies, and the National Geographic Foundation.